Maybe the tagline should say , "Splash and Dash" vs "Getting your moneys worth". 
The biggest complaint that other consumers have with the big companies is two fold
1) We didn't know they were coming out to perform the service.
2) Company X was only here 5 min. 
That's an expensive 5 min service. At Tanner Pest Control we don't pack in too many jobs in the day for the technician to slop through the day. We want to have all the issues resolved because we don't want to come back for a free touch up service. Its much more cost effective for a company to come out once and do it correctly, than to come out multiple trips. More importantly, its inconvenient for a customer to see an issue, stress and call us back for the issue to be resolved, again. Time is money, but if a company can spend the proper amount of time, they can establish a fruitful relationship for of trust for years to come.